Business Objective
		Ranked within top-ten non-life companies in term of revenue (direct premium) within year 2009
		Build Brand Image
		To be Marketing Oriented Organization
		Preparation for becoming the public company within year 2010

KEY SUCCESS FACTOR (EPPEE)
 Expense Reduction
 Profitable Growth
 Process Re-engineering in term of cost-benefit analysis
 Establish Innovative Organization in area of ;
          Marketing Innovation
          Product Innovation
          Services Innovation
          Technology Innovation
 Efficiency improvement and retention of capable staff with good attitude